Monthly Archives: March 2011

Masaru Emoto and the Power of Thought

I was introduced to Masaru Emoto’s work a few weeks ago by an amazing German couple in São Paulo.  Over the past 20 years he has studied the crystalline structure of frozen water before and after it has received either “positive” or “negative” vibrations in the form of spoken words,  meditation, music, images or written words.  He might meditate on a drop of water sending it positive energy, or write out a word like “love” or “happiness” and tape it to a bottle of water.  He then freezes the water and analyzes its crystalline structure using microscopic photography.  Water that has received positive energy generally crystallizes in a geometric or “beautiful” structure, while water that has received negative energy lacks form and is “ugly” (we think the “negative” ones look cooler).

Mother Teresa's got some explaining to do...


While Emoto’s work does raise some doubts (supposedly he sells his blessed water at $35 for 8oz–good incentive to switch the label from an “I want to kill you” bottle to an “I love you” one if the results don’t match), we still believe that thoughts are extremely powerful. 

Last night I was in bed thinking about this work and reminding myself to go on Amazon to buy his book, and this morning when I woke up and checked one of my 3 horoscopes for the day (so I’m an astrology slut–whatever), his name was on the splash page. 

Today, Masaru Emoto is calling on the world to send thoughts of love and gratitude to the water being used to cool Fukushima, Japan’s nuclear reactors in the hopes that our collective energy will bring about a positive impact.  Take 30 seconds out of your day.

“To the water of Fukushima Nuclear Plant, we are sorry to make you suffer.  Please forgive us.  We thank you and we love you.”  ❤ THE COVEN


Filed under Alive Things, Inspirational Things, Music, Photography, Pretty Things

Femme en Fourrure “Plump Bisquit”

Blame it on our fascination with the grotesque; blame it on the hypnotic editing and asynchronous movement; blame it on whatever you’d like-we can’t stop watching this. However, our friends over at Quit Mumbling can be blamed for showing us the video.

We’ve begun our official investigation of the Finnish director, Miika Lommi. We like what we see. Stay tuned for more.

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Filed under Moving Things, Music, Music Videos, Uncategorized

The Talented Marz Lovejoy

Shout out to Marz Lovejoy, upcoming hip hop artist who is wearing one of our custom capes!  Ms. Lovejoy just dropped an album called, This Little Light Of Mine in November of last year and is on her way to beautiful success!

Check her out:

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Filed under †† THE COVEN ††, Music, Uncategorized

South African Showcase: Spoek and Hugo

Spoek Mathambo, is a self-proclaimed Afrofuturist from Johannesburg, South Africa.  He has been blessed with recent internet press due to his unique fusion of electro and traditional African music and vivid music videos.  He was in Los Angeles last weekend and performed with Rainbow Arabia.  This video was shot by Pieter Hugo, a photographer from Cape Town who received art-world notoriety for his 2008 exhibition on Nollywood (Nigerian Cinema), which is now the 2nd largest film industry in the world, (first being Bollywood).





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African Skinheads?

Photographer James Cubitt decided to create “a fantasy anthropological study of African skinhead fashion from the early seventies.”…sounds ridiculous, looks outstanding.

Entitled: Lagos Calling

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Nas and Damien Marley “Patience”

Cloaks, Egyptian Gods, Amadou and Miriam, the Moon…†_†

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Filed under Moving Things, Music, Music Videos, Uncategorized

True Womanhood Cover “Dark Rift”

As reported on Pictureplane’s always cool, aptly-named blog Plain Pictures, Washington band True Womanhood have covered his 2009 song “Dark Rift” and it is pretty great.  The original song and the re-work below:


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Filed under Music, Uncategorized